EUNOIA
ONGOING - Expected compleation June 2026
Re-designing a women's health super-app focused on making wellness accessible and manageable.
Re-designing a women's health super-app focused on making wellness accessible and manageable.
Timeline
Timeline
Spring 2026
16 weeks
Spring 2026
16 weeks
Role
Role
Lead Designer
Lead Designer
Team
Sole designer (me)
Tools
Figma, Balsamiq, Delve, Miro
Team
4 UX Designers
Tools
Figma
Challenges
How might we help busy young women:
personalize wellness content and features to align with their goals, needs, and lifestyles?
build and sustain healthy habits through seamless routine integration and meaningful progress tracking?
easily access and navigate health content in a way that feels clear, intuitive, and not overwhelming?
How might we help busy young women:
personalize wellness content and features to align with their goals, needs, and lifestyles?
build and sustain healthy habits through seamless routine integration and meaningful progress tracking?
easily access and navigate health content in a way that feels clear, intuitive, and not overwhelming?
Status Quo
The client provided an initial app design concept had been developed (as shown below), but it had not yet been tested or refined with a user-centred approach.
The client provided an initial app design concept had been developed (as shown below), but it had not yet been tested or refined with a user-centred approach.
Process
Discovery
Fieldwork Research
Methodology: 7 semi-structured interviews and prototype concept explorations conducted with women aged 18–35 with interests in health topics.
Methodology: 7 semi-structured interviews and prototype concept explorations conducted with women aged 18–35 with interests in health topics.
Analysis: Fieldwork session transcripts analysed using thematic analysis to identify key findings
Analysis: Fieldwork session transcripts analysed using thematic analysis to identify key findings
Participant pre-study health question
Thematic analysis using Delve
Findings & Design Requirements
Key findings were identified through data analysis which informed design requriements and the next stage of prototyping.
Findings & Design Requirements
Key findings were identified through data analysis which informed design requriements.
Top 3 fieldwork key findings and related design requirements
Prototyping
Sketches
App screens were initially sketched and visualised, then digitised to illustrate the user journey and overall product flow across key functionalities.
Sketches
App screens were initially sketched and visualised, then digitised to illustrate the user journey and overall product flow across key functionalities.
User flow sketch through different app screens
Low-Fidelity Wireframes
Low-fidelity mockups were created in Balsamiq to further visualise the screens and facilitate discussions with the client on required changes.
Low-Fidelity Wireframes
Low-fidelity mockups were created in Balsamiq to further visualise the screens and facilitate discussions with the client on required changes.
Selected screens from low-fidelity prototypes
Key points of client feedback integrated into high-fidelity
High Fidelity Prototype
A high-fidelity prototype was created in Figma off-the-back of client feedback, incorporating interactions to fully visualise the product, user flows, and overall experience. Interactive prototype can be accessed here.
High-Fidelity Wireframes
A high-fidelity prototype was created in Figma off-the-back of client feedback, incorporating interactions to fully visualise the product, user flows, and overall experience. Interactive prototype can be accessed here.
Selected screens from high-fidelity prototypes
Validation
Usability testing currently ongoing as of May 2026
Usability testing currently ongoing as of May 2026.