EUNOIA
Re-designing a women's health super-app focused on making health and wellness accessible and manageable.
Re-designing a women's health super-app focused on making health and wellness accessible and manageable.
Timeline
Timeline
Spring 2026
12 weeks
Spring 2026
12 weeks
Role
Role
Lead Designer
Lead Designer
Team
Sole designer (me)
Tools
Figma, Balsamiq, Delve, Miro, Agentic Prototyping
Challenges
How might we help busy young women…
Usability testing currently ongoing as of May 2026.
1
personalize wellness content and features to align with their goals, needs, and lifestyles?
personalize wellness content and features to align with their goals, needs, and lifestyles?
2
build and sustain healthy habits through seamless routine integration and meaningful progress tracking?
build and sustain healthy habits through seamless routine integration and meaningful progress tracking?
3
easily access and navigate health content in a way that feels clear, intuitive, and not overwhelming?
easily access and navigate health content in a way that feels clear, intuitive, and not overwhelming?
easily access and navigate health content in a way that feels clear, intuitive, and not overwhelming?
Status Quo
The client provided an initial static app design concept had been developed, but it had not yet been tested or refined with a user-centred approach.
Usability testing currently ongoing as of May 2026.
Process
A user-centered design process was used to guide the redesign of the EUNOIA app.
A user-centered design process was used to guide the redesign of the EUNOIA app.
Discovery
Secondary Research
Secondary Research
Literature Review
Literature Review
Primary Research
Primary Research
Semi-structured interview & prototype concept exploration
Semi-structured interview & prototype concept exploration
Analysis & Key Findings
Analysis & Key Findings
Thematic analysis of primary and secondary research identified key user needs, pain points, and design opportunities. Insights were consolidated into six themes, with the following four emerging as the highest priorities.
Thematic analysis of primary and secondary research identified key user needs, pain points, and design opportunities. Insights were consolidated into six themes, with the following four emerging as the highest priorities.
1
App Fragmentation
App Fragmentation
App Fragmentation
Many health apps focus a single aspect of health, creating a fragmented digital user experience reducing engagement, highlighting the need for holistic wellness platforms.
Many health apps focus a single aspect of health, creating a fragmented digital user experience reducing engagement, highlighting the need for holistic wellness platforms.
~40%
of installed apps are used regularly
(Bracy et al., 2024)
of installed apps are used regularly
(Bracy et al., 2024)
2
Women's Health Gaps
Women's Health Gaps
Women's Health Gaps
Women's health remains underserved in digital health, with limited sex-specific content and low investment despite women's diverse and unmet needs.
Women's health remains underserved in digital health, with limited sex-specific content and low investment despite women's diverse and unmet needs.
~25%
of health apps include sex-specific content
(Jacob et al., 2026),
of health apps include sex-specific content
(Jacob et al., 2026),
3
Personalization
Personalization
Personalization
Personalization and community support are key to improving engagement, motivation, and satisfaction in women's wellness apps.
Personalization and community support are key to improving engagement, motivation, and satisfaction in women's wellness apps.
"I think it's always nice as the user to have stuff that's personalized to you rather than generic"
"I think it's always nice as the user to have stuff that's personalized to you rather than generic"
Participant 3
4
Trust Influences Engagement
Trust Influences Engagement
User engagement depends on trust: in-app commercial content reduces it, while credible information and strong privacy increases it
User engagement depends on trust: in-app commercial content reduces it, while credible information and strong privacy increases it
"as long as they are backed by… science [or] like, personal trainers who are actually qualified." in regards to in-app content
"as long as they are backed by… science [or] like, personal trainers who are actually qualified." in regards to in-app content
Participant 6
4
Trust Influences Engagement
User engagement depends on trust: in-app commercial content reduces it, while credible information and strong privacy increases it
"as long as they are backed by… science [or] like, personal trainers who are actually qualified." in regards to in-app content
Participant 6
Design Requirements
Design Requirements
Based on the findings, design requirements were developed. The following summarizes the requirements derived from the four most significant findings.
Based on the findings, design requirements were developed. The following summarizes the requirements derived from the four most significant findings.
1
App Fragmentation
App Fragmentation
Create a cohesive, integrated experience that brings multiple aspects of health and wellness into a single platform.
2
Women's Health Gaps
Women's Health Gaps
Ensure women's health remains central to the design, with all features supporting women's health needs and outcomes.
3
Personalization
Personalization
Deliver personalized and holistic health content across formats, tailored to user goals and preferences.
4
Trust Influences Engagement
Trust Influences Engagement
Ensure expert-backed content, transparent monetization, and strong privacy controls to build a safe and trustworthy experience.
Personas
Personas
Based on research and findings, two personas representing the user demograpic were created to guide design decisions and process.
Based on research and findings, two personas representing the user demograpic were created to guide design decisions and process.
Ideation
Rapid Feature Sketching
Rapid Feature Sketching
The Crazy 8s sketching method was used to generate feature concepts aligned with the design requirements. Concepts were then prioritised and ranked using an impact-feasibility matrix to identify the most viable ideas for development.
The Crazy 8s sketching method was used to generate feature concepts aligned with the design requirements. Concepts were then prioritised and ranked using an impact-feasibility matrix to identify the most viable ideas for development.
Crazy 8 feature sketches
Crazy 8 feature sketches
Prioritization matrix assessing impact vs. feasability of features
Prioritization matrix assessing impact vs. feasability of features
Priority ranking of features
Priority ranking of features
Storyboarding
Storyboarding
Low-fidelity sketches of the core user flow were created to explore how users might navigate through the app.
Low-fidelity sketches of the core user flow were created to explore how users might navigate through the app.
Final user flow sketch through different app screens
User Flow
User Flow
A detailed application wireflow was sketched to map how users navigate key app features and screens.
A detailed application wireflow was sketched to map how users navigate key app features and screens.
Final user flow sketch through different app screens
5 Core App Flows
5 Core App Flows
1
Registration
Signing up and registering as a user
2
Library
Browsing health and wellness content
3
Tracking
Tracking metrics and planning activities
1
Registration
Signing up and regestring as a user
2
Library
Browsing health and wellness content
3
Tracking
Tracking metrics and planning activities
4
Community
Community
Community
Engaging with other users, sharing progress, and joining support groups.
Engaging with other users
Engaging with other users
3
Tracking
Tracking metrics and planning activities
5
Goals & Challenges
Setting and achieving health and wellness targets
5
Goals & Challenges
Setting and achieving health and wellness targets
5
Goals & Challenges
Setting and achieving health and wellness targets
1
Registration
Signing up and regestring as a user
2
Library
Browsing health and wellness content
Prototyping
Low-Fidelity Wireframes
Low-Fidelity Wireframes
40+ low-fidelity wireframes were developed in Balsamiq to visualise the app layout, incorporating features aligned with design requirements and key user flows.
40+ low-fidelity wireframes were developed in Balsamiq to visualise the app layout, incorporating features aligned with design requirements and key user flows.
Selected screens from low-fidelity prototypes
Client Feedback
Client Feedback
The client provided feedback on low-fidelity screens to ensure alignment with the project's vision. Three key findings emerged and were incorporated before progressing high-fidelity prototyping.
The client provided feedback on low-fidelity screens to ensure alignment with the project's vision. Three key findings emerged and were incorporated before progressing high-fidelity prototyping.
1
Community Features De-prioritized
Community Features De-prioritized
Community features considered a lower priority than the application's other core functionalities and deferred to a future iteration
2
More Personalization & Integration
More Personalization & Integration
Desire for greater personalization and integration, including tailored content recommendations to create a more cohesive and personal experience.
3
Visual Progression Summaries
Visual Progression Summaries
Request for progress visualization and engagement features like progress indicators, achievement tracking, and personalized summaries
Aesthetic
Aesthetic
The colour palette was chosen to convey health, wellness, and vitality, while thin typography reinforces a clean, modern, and sophisticated aesthetic.
The colour palette was chosen to convey health, wellness, and vitality, while thin typography reinforces a clean, modern, and sophisticated aesthetic.
High Fidelity Prototype v1
High Fidelity Prototype v1
An interactive prototype consisting of 50+ screens was developed in Figma; AI-assisted tools such as Figma Make were used to accelerate component creation and streamline the design process.
An interactive prototype consisting of 50+ screens was developed in Figma; AI-assisted tools such as Figma Make were used to accelerate component creation and streamline the design process.
Selected screens from high-fidelity prototypes
Evaluation
Objectives
Objectives
What is being assessed?
What is being assessed?
1
Is the system information architecture intuitive?
Is the system information architecture intuitive?
2
Do interactions cause friction?
Do interactions cause friction?
3
Are key actions easy to perform?
Are key actions easy to perform?
Participants
Participants
Five women aged 20–35 interested in health and wellness, representing the app’s target user demographic
Five women aged 20–35 interested in health and wellness, representing the app’s target user demographic
Remote Testing
Remote Testing
Tree testing
Tree testing
Moderated Testing
Moderated Testing
Scenario-based tasks
Scenario-based tasks
Key Findings & Recommendations
Key Findings & Recommendations
Six usability themes emerged from the analysis, with the four below identified as the highest-priority issues. To address these issues, design changes were implemented.
Six usability themes emerged from the analysis, with the four below identified as the highest-priority issues. To address these issues, design changes were implemented.
1
Mental Models & Expectations
Mental Models & Expectations
Users arrived with assumptions about where things should live - and the app often disagreed
Users arrived with assumptions about where things should live - and the app often disagreed
Changes
Bookmarks added to profile separation: personal vs. app content
Move stretching content from self-care to align with user expectations
2
Discoverability
Discoverability
Several key features were hidden behind a label that didn’t signal what was inside
Several key features were hidden behind a label that didn’t signal what was inside
Changes
Rename Pillars -> Library and Tribe -> Community to industry standard
Bookmark at the persistent top-right for easy access
3
Language & Labels
Language & Labels
Select terminology within the app was deemed abstract or inconsistent with how users already think
Select terminology within the app was deemed abstract or inconsistent with how users already think
Changes
Separation of Goals and Challenges by adding a descriptor
Rename Pillars -> Library and Tribe -> Community to industry standard
4
Missing Features & Unmet Expectations
Missing Features & Unmet Expectations
Users frequently expected things that weren’t there yet
Users frequently expected things that weren’t there yet
Changes
Expansion of cycle symptom logging options
Solution
The final high-fidelity prototype design can be accessed and interacted with here:
The final high-fidelity prototype design can be accessed and interacted with here:
App Features
1
Onboarding
Personalised questionnaire to understand users' needs and goals, enabling a tailored app experience and membership tiers
2
Homepage
Editable quick-actions bar allowing users to prioritise features and personalised daily health insights from verified sources
3
Library
Health and wellness content across nutrition, fitness, women’s health, mental wellbeing, and self-care, with personalised recommendations
4
Tracking
Track personalised health metrics and receive tailored insights, recommendations, and actions, and plan health and wellness activities
5
Goals & Challenges
Set personal health and wellness goals or participate in community challenges to stay motivated and support healthy habits
1
Onboarding
Personalised questionnaire to understand users' needs and goals, enabling a tailored app experience and membership tiers
3
Library
Health and wellness content across nutrition, fitness, women’s health, mental wellbeing, and self-care, with personalised recommendations
5
Goals & Challenges
Set personal health and wellness goals or participate in community challenges to stay motivated and support healthy habits
2
Homepage
Editable quick-actions bar allowing users to prioritise features and personalised daily health insights from verified sources
4
Tracking
Track personalised health metrics and receive tailored insights, recommendations, and actions, and plan health and wellness activities
Future Iterations
Future Iterations
The Eunoia app is intended to progress to full development, with work commencing in 2026 and concluding the following year. Prior to release, further design iterations will focus on enhancing community features to better support user engagement, connection, and long-term wellbeing goals.
The Eunoia app is intended to progress to full development, with work commencing in 2026 and concluding the following year. Prior to release, further design iterations will focus on enhancing community features to better support user engagement, connection, and long-term wellbeing goals.
Learnings
Working with a client strengthened my communication, stakeholder management, and design advocacy skills. I learned to communicate design decisions clearly, justify recommendations with research insights, and maintain stakeholder alignment throughout the project. I also gained experience using AI tools, such as Figma Make and AI-assisted analysis, to support design and research activities.
Something I would have done differently is that I chose to redesign the application from the ground up rather than build on the existing design. While this enabled greater innovation, an iterative approach may have been more time-efficient while still addressing the identified usability issues.
Working with a client strengthened my communication, stakeholder management, and design advocacy skills. I learned to communicate design decisions clearly, justify recommendations with research insights, and maintain stakeholder alignment throughout the project. I also gained experience using AI tools, such as Figma Make and AI-assisted analysis, to support design and research activities.
Something I would have done differently is that I chose to redesign the application from the ground up rather than build on the existing design. While this enabled greater innovation, an iterative approach may have been more time-efficient while still addressing the identified usability issues.
